TNC Basketball Academy
Develop the Player. Empower the Person.
 A mentorship-first basketball development brand helping athletes grow on the court and in life.
By investing in youth, building community, and using the game as a tool for purpose and growth, TNC (Thoughts Need Company) is helping athletes succeed in sports—and beyond.
Explore Plans
Mind. Mentorship. Hoops.
The TNC Formula for Complete Player Development
Mind
Mental Performance training based on the 10 Pillars of MPM.
Mentorship
Our PATH mentorship framework: Progress. Awareness. Togetherness. Honor.
Hoops
Elite, personalized basketball development for every level.
🎙️ “I created TNC because it’s what I needed when I was younger. Now I get to give youth athletes a real system that helps them grow—on the court, and even more off of it.”
D.J. Fenner, Founder & CEO
TNC was founded by D.J. Fenner — former Washington State Player of the Year, full-scholarship Division I athlete at the University of Nevada, and an 8-year overseas pro. After retiring, he returned to Seattle to continue building his purpose-driven system, Thoughts Need Company, that delivers real mentorship, structure, and results to youth athletes both in-person and online.
D.J. is a Mental Performance Mastery (MPM) Certified Coach, a certified Double-Goal Coach, and a USA Basketball Gold Licensed Coach. Backed by his wife Mallory and their three children — Spear, Honor, and Praise — TNC is more than training. It’s a mission.
Book a Call with D.J.
Train with Purpose. Grow with TNC.
Andres Torres, 15
"The mentorship from DJ Fenner has been amazing. I genuinely couldn’t have asked for a better coach/mentor. Through DJ, I not only learned how to get better at basketball, but also how to get better at life in general."
Enrique & Karisse, TNC Legacy Parents
“TNC Academy has been a revelation for us and our child, striking the perfect balance between athletic training and personal development. DJ, the coaches and staff have gone above and beyond to support our child’s growth on and off the court. They focus on essential life skills such as teamwork, leadership, and perseverance, which have been invaluable.
